Acquisition / Rewarded UA

Rewarded UA with progress-based journeys.

Drive high-intent users through configurable reward milestones aligned to your ROAS goals and event funnel.

Campaign Structure

CPI campaigns with reward journeys.

Rewarded UA campaigns are structured around user-initiated engagement — users opt in, complete milestones, and earn rewards. You pay on measurable events, not just installs.

Pricing modelCPI / CPA
Event goalsFully configurable
Reward journeyCustom per campaign
TargetingGeo · Device · Audience
MMP supportYes

Reward Journey Design

Align rewards to ROAS goals.

  • Define reward milestones aligned to your in-app event funnel
  • Set reward values and pacing to control CPI and ROAS
  • Configure eligibility rules, geo caps, and device filters
  • A/B test reward structures to optimize conversion rates
  • AI allocation adjusts routing based on real-time quality signals

Get started

Launch your first campaign.

Talk to our growth team to design your reward journey.