Marketplace / Allocation
How GameRewards allocates which advertisers appear where and when — balancing fill, revenue, quality, and risk in real time.
Allocation Logic
Users are scored based on historical cohort data, engagement signals, and predicted LTV for each advertiser.
Campaign spend is paced dynamically based on performance signals, budget constraints, and quality targets.
Allocation weighs fill rate, revenue, quality, and fraud risk simultaneously to optimize outcomes for both sides.
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Talk to our team to understand how allocation works for your use case.